Disclaimer: This Inside South Florida segment is sponsored by Lua Stratetig LLC. All opinions and views are of the advertiser and does not reflect the same of WSFL-TV.
A doctor who treats rosacea and sensitive skin patients says the secret to healing skin may not be more products; it may be fewer.
Dr. Maria José Urbani, founder of IKI Skincare, developed the brand after identifying a pattern in her patients.
"The skin that healed the fastest. It wasn't the one that got the more treatment. It was the one getting less pressure," Urbani said.
That observation became the foundation of IKI Skincare, a line designed to support the skin slowly, respect the skin barrier, and prioritize consistency over aggressive routines.
"The problem wasn't a lack of products. It was forced too much. So IKI is to take that pressure away because the skin doesn't need to be pushed. It needs to be understood," Urbani said.
IKI Skincare draws inspiration from Japanese skincare traditions, where patience and choosing the right ingredients are valued over intensive routines.
Urbani says she is not just passionate about skincare, she is passionate about skin itself. And she speaks from personal experience.
"I suffer from rosacea too. And I know you, I get you, but maybe the answer isn't in getting more products. Maybe fewer of them. Fewer products, fewer routines, fewer steps because the rosacea isn't asking for more solutions. It's asking for less pressure," Urbani said.
For anyone currently struggling with rosacea and feeling overwhelmed, Urbani has a straightforward recommendation.
"What I would recommend is to give your skin four weeks of nothing, just calm and balanced, and let it show you what it can do on its own. And then you can start from there, from basics, and then choose the right ingredient," Urbani said.
IKI Skincare products are available at ikiskincare.com and on Amazon.
This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.